Italy’s Latest Souvenir a Breath of Fresh Air — Literally


Travelers can now purchase cans of Lake Como air.

Italy’s latest souvenir gimmick is literally a breath of fresh air.

That’s right: you can now buy and bring home cans of fresh “Lake Como Air” for $11 apiece.

Sold by ItalyComunica, the fresh nitrogen and oxygen — pumped into air-tight cans — can only be purchased in-person at a handful of Lake Como locales.

The azure lake, located 50 miles north of Milan, is renowned for its jaw-dropping villas that attract celebrities, vacationers and social media influencers.

Interest in Lake Como ballooned more than two decades ago after George Clooney purchased a villa in Laglio, a village on the western shore of the lake.

It’s not the first time folks have vacuumed air into cans for sale, but the latest Italian product is making international headlines.

Right now, the going rate is $11 per can.

 

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